 Munich, 17 September 2007. Griffiths Consulting was awarded with the German PR Award 2007 on 14 September . From 366 entries, the jury chose 20 winners, including Griffiths Consulting for the PR campaign to launch the girl-detective series "Die drei !!!" (The three !!!). The Munich public relations agency had developed the concept for Franckh-Kosmos Publisher in cooperation with the fashion company Pimkie.
The best of PR and communication management was presented in a dazzling award gala to more than 400 PR specialists and top managers from business and associations in the city of Wiesbaden. "We are proud of the recognition of the fact that we, as small and young agency, can create and implement work of a quality that is at the highest level of the entire industry" so Ulrica Griffiths, founder and owner of the agency.
The German PR Award is the highest and most prestigious award for the PR industry for excellently implemented PR concepts, strategic communication processes and good public relations firms, institutions, organizations, the public sector and their consultants and agencies in Europe. It is organized by the German Public Relations Society (DPRG) and the FAZ Institute of Management, market information and media Ltd. The finalists of the German PR prize were selected by a 30-person jury, including PR experts from DaimlerChrysler, Bosch, Ford and BASF.
To go beyond the scope of classic book PR was the objective of the KOSMOS campaign. With creative media work more than the usual book reviews were achieved and access to other editorial departments was gained. The agency won the fashion label Pimkie as a cooperation partner. Because especially for children recommendations among friends are very important, word of mouth was also initiated. The campaign was a communicative and economic success,
Griffiths Consulting is a PR agency specialising on brand communications, based in Munich, Germany. Its core competencies include strategic consulting, corporate and creative product PR, litigation and crisis communications. The industry focus is on family, youth, technology and education. The photo shows (from left) PR consultant Nadine Roggow, principal Ulrica Griffiths and the president of the DPRG, Ulrich Nies.
- Ulrica Griffiths
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