 PR project launching the astronomy community http://www.redshift-live.com/ Munich and Chicago, March 2009: The publisher United Soft Media (USM), based in Munich, is relying on the IPR Team to conduct its PR campaign for the astronomy software Redshift 7 and the new astronomy portal Redshift live. The campaign is targetting media in Germany, Austria and Switzerland, as well as the US, and will be implemented by the IPR Team partners Griffiths Consulting in Munich, Germany, and Vero Public Relations in Chicago. The Redshift software package is the top-selling virtual planetarium in the German-speaking market and is being relaunched in the US after a break of several years. The programme has been on the market since the 1990s and has been continually expanded. The current version is Redshift 7 Premium, offering among other functions a 3D-flight around our galaxy and a telescope control. The highlight is however the link to the new astronomy portal http://www.redshift-live.com/. This website offers up-to-date editorial content about astronomy and serves as a communications platform for hobby astronomers. IPR Team is a worldwide co-operation of privately owned PR agencies in 19 locations. A complete members' list can be found at http://www.iprteam.org/. Apart from providing fast access to international markets through a single point of contact, the network offers its clients a global creative PR team whose members are in constant exchange regarding best practices and work in accordance with shared standards. The participating agencies are the exclusive partners of the IPR Team for their country, but they can still serve clients who work with different agencies abroad. Griffiths Consulting is located in Munich, Germany, and specialises on brand PR. The core competences of the agency are strategic consulting, corporate and creative product PR, litigation PR and crisis communication. The industry focus is on family, youth, technology and education. Vero Public Relations is an independently owned public relations and public affairs consultancy. Clients include corporations, industry associations and nongovernmental organizations. Core services include media relations, employee communications, regulatory relations, coalition building, issues management, corporate social responsibility, online communications, research, graphic design, event management, direct mail and media-monitoring. As an affiliate member of the International Public Relations Team (www.IPRTeam.org), Vero Public Relations can provide direct access for our clients in markets around the world. Further information http://www.usm.de/ http://www.redshift-live.com/
- Ulrica Griffiths
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